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Teenager & Social Media

Posted in Fachliches by arnekittler on Mai 20, 2009

Interessanter Artikel über qualitative Studien unter amerikanische Jugendliche und ihre Twitter und (Social) Media Nutzung. Die Autorin hatte vor ihrer Studie dazu aufgerufen, ihr Fragen per Twitter zu schicken, damit sie sie mit den Jugendlichen klären kann.

Ich finde die folgende Auswahl von Antworten in sofern spannend, weil sie  klar machen, daß Teenager Social Media SEHR anders nutzen, als ich als Mitte-30jähriger es tue – auch wenn wir dabei dieselben Plattformen nutzen.

In Bezug auf Twitter bin ich gespannt, wann sich das bei Teenagern durchsetzt und woran die Zurückhaltung liegt. Ich könnte mir gut vorstellen, daß Jugendliche vor allem an ihrem direkten, persönlichen (realen) Umfeld interessiert sind und somit weniger Relevanz in dem ganzen „Follower-Wahnsinn“ sehen, der ja eher einer Broadcast-Tradition entspringt. Auf der anderen Seite werden die FB-News sicher dazu beitragen, zumindest vom Format her Microblogging unter Teenagern zunehmend zu etablieren.

@mauraweb: when they’re searching for info, how do they know what info to trust? esp. w/internet searches

Media literacy amongst teens is extremely varied, but the short answer is that most don’t know what to trust. They know that they are not supposed to trust Wikipedia because it’s editable (and they automatically recall Wikipedia when you ask about trustworthy information.. that’s so actively hammered down their throat, it’s painful). One girl told me that she trusts websites that „look“ like they are reputable. When I asked her about this, she told me that she could „just tell“ when something was a good source. And besides, it came from Google. Le sigh.

@AlterSeekers: According to Facebook Era, Teens see email as a „work“ tool and prefer to Facebook message. Is this true among these teens?

I was surprised to find that email is deader than ever among teens. As more of their parents and teachers are getting on Facebook (or MySpace), they see little reason to email with anyone. Thus, email is increasingly needed for having an account on various sites and for getting access to or sending attachments. But even when teens do use email for „work“, they do not use it for social purposes.

@shcdean: What future do they see for FB or Twitter.

They don’t use Twitter. When asked, teens always say that they’ll use their preferred social network site (or social media service) FOREVER as a sign of their passion for it now. If they expect that they’ll „grow out of it“, it’s a sign that the service is waning among that group at this very moment. So they’re not a good predictor of their own future usage.

@paullowe: where do they get their news from and what kind of news do they want to get

Teens primarily get their news from word-of-mouth, not directly from any particular source. School current events and TV time are the other dominant place I hear about. Otherwise, it’s generally osmosis. They walk through the living room when their parents are watching the news. Or they pass by a news article when they get online. But they are not directly and intentionally consuming much news at all.

@alexleavitt: Ask them if they feel like they’ll want to develop the social Net when they get older: eg., developers developers developers.

No. Most don’t associate using social media with computer science or developing software whatsoever. And the classes on programming in their schools aren’t helping.

@harraton: Do they care about their privacy?

VERY much so. But what constitutes privacy for them is often quite different than what constitutes privacy for adults. Privacy is not dead.

@jamesb: how does their mobile contacts differ from social network contacts? When do they crossover?

Mobile consists of their closest friends because of the economics of the phone. Social network sites are their broader peer group. Their closest friends are a subset of their broader peer group.

@mjmantey: how aware are they of general advertising/marketing ways and means?

If it has advertising, they think that it means that it’ll be free for a long time. But they don’t really think much about it.

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